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Scuola Group focuses exclusively on
the marketing and design needs of clients in the academic and
aesthetic realms. We work closely with organizations such as
colleges, universities, research institutes, secondary schools,
architectural firms, museums, and arts organizations to identify
objectives and outline a communication strategy. We then put
our targeted expertise to work to develop logo and identification
packages, recruiting catalogs, fundraising campaigns, branding
programs, and other marketing materials that deliver measurable
results.
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As the daughter of a college professor
and a former staff member at her college alma mater, Tina has
experienced the academic world from almost every angle. She
began her college career at the University of Vermont, where
she completed her undergraduate work in 1976. She then went
on to the prestigious Parsons School of Design in New York City.
With her formal schooling behind her, Tina’s education
then turned to real-world lessons learned while working as a
freelance designer in Manhattan. She eventually returned to
Vermont, where she worked with several different design firms
as well as the PR department of the University of Vermont before
establishing her own company, Christensen Design, in 1994. “Scuola,” Italian
for school, became part of the company’s name in 2006,
reflecting both the firm’s heightened focus on the educational
arena and Tina’s passion for the Italian language and
culture.
Steve, an honors graduate from
RIT, has been with Scuola Group since 1999. And since that time,
he’s worked so closely with our clients
that many have come to think of Steve as an integral part of
their own marketing team. Not only does Steve create cleanly
designed, engaging marketing materials, but he also facilitates
an ongoing dialogue with the client to ensure that each piece
efficiently communicates the organization’s key points
and effectively supports its branding objectives. Steve enjoys
the wide variety of design work that Scuola Group attracts,
but he has a special affinity for branding and I.D. projects
and all the key components that contribute to successful brand
building. In addition to his talent as a marketing design professional,
Steve is also a fine artist with an avid interest in architectural
and interior design.
After growing up in Japan, Candy attended Colorado State University, where she graduated with a Bachelor of Fine Arts in Graphic Design and a minor in Art History. With extensive experience in both the newspaper and magazine sectors, she welcomed the opportunity to expand her repertoire as the newest member of Scuola Group. While Candy relishes all aspects of the creative process, her true passion lies in typography — the art of finessing type to enhance the overall effectiveness of a piece. She also enjoys the in-house challenges of producing smart, innovate materials that help increase brand awareness and bring about tangible results — whether it’s logos, identity programs, catalogs, or marketing campaigns. In her free time, Candy can be found exploring Vermont’s Green Mountains or working on her newest piece of pottery.
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